Helping you get to where you can be.

Jay Hidalgo serves as a business and leadership coach, helping executives at businesses, non-profit organizations, and ministries grow their organizations, improve operational efficiency and reach their markets. His approach is straightforward: Define the current state; identify goals and objectives; then create and implement the right strategic process and framework to get there.

Prior to launching his coaching practice, he was the Founder and Chief Revenue Officer of Annuitas, a firm that helps companies maximize their return on sales and marketing investment. He was a frequent speaker, trainer and facilitator at various conferences and seminars about lead generation and lead management and was recognized as a thought leader in the industry.

Prior to Annuitas, Hidalgo was managing partner at Hidalgo & DeVries, a marketing research & strategy firm. In this role, Hidalgo was responsible for the overall sales of the company, client management and development of new practice areas. While in this role, he developed a closed-loop lead development and management program which he delivered to various clients including American Seating, Herman Miller and PPOM (a division of Blue Cross Blue Shield of Michigan).

Throughout his career, he’s had the privilege to coach and consult companies such as Herman Miller, Michelin, Eloqua (now part of Oracle), Ariba, General Motors, Medtronic, NCR, Harte-Hanks, Toshiba, Rubbermaid, Act-On Software, Nationwide Children’s Hospital, Haworth, and Pitney Bowes.


“As the Executive Director of a global non-profit ministry, it’s been extremely valuable to have Jay as a Leadership Coach. Since July 2017. I’ve found Jay’s straightforward approach beneficial, inspiring, and rewarding. He’s helped me identify key performance gaps, create plans for improvement, and implement lasting change. Personally, I admire Jay for his generous, caring heart and dedication to relationships. He truly cares about the individuals he coaches and wants his clients to flourish in all aspects and areas of his/her lives.” – Cindy Bultema, Executive Director – GEMS Girls Clubs

“Working with Jay for the past year has brought our team to a new level! He’s enabled us to dig deeper, ask tough questions, critique ourselves and find positive ways to communicate and work better with each other. I was hesitant to give my all to coaching and the program, however I am so glad that I did. Jay has a relatable approach and he makes the time spent with him learning so fun!” – Hayley Woodworth, Team Leader – Michigan Mortgage

“Jay has been instrumental in guiding our leadership team, and our business, through the process of identifying who we are organizationally and what it will take to achieve sustainable revenue growth moving forward. He built instant rapport with all of us right from the beginning and truly cares about the future success of our business. Jay delivers a wealth of knowledge, credibility and discipline to our business planning process. Please reach out directly to me if you would like to learn more about our very positive experience with Jay Hidalgo.” – Bill Castleberry, President – Burco, Inc.

“I have been working with Jay over the last several years and I have seen tremendous progress in my business and personal life. I highly recommend Jay as a coach. If you are looking to grow and be challenged, Jay is your guy. It is hard to image Jay’s input not in my life. I have referred him several people and have seen personal growth in them as well.” – Shawn White, Senior Planner – Rogan and Associates

Hybrid, Virtual, In-Person
Individual, Group, Corporate, Workshop
Monday, Tuesday, Wednesday, Thursday, Friday


YEC Certified
Five Capitals Certified Coach